· Page 1: describe what is organizational culture and company brand (Describe theoretical concepts and provide examples); · Page 2: describe the selection of candidate employee process (Describe why is important to assess and include the employee’s personality in business, and how candidate can be assessed by interviews and tests. Provide examples); · Page 3: describe how to motivate and engage employees (Describe theoretical concepts and provide examples); · Page 4: describe how to manage training and compensation (Describe theoretical concepts and provide examples).Individual Witten Report

· Page 1: describe what is organizational culture and company brand (Describe theoretical concepts and provide examples);
· Page 2: describe the selection of candidate employee process (Describe why is important to assess and include the employee’s personality in business, and how candidate can be assessed by interviews and tests. Provide examples);
· Page 3: describe how to motivate and engage employees (Describe theoretical concepts and provide examples);
· Page 4: describe how to manage training and compensation (Describe theoretical concepts and provide examples).
The values that direct member behavior and are expressed in the organization’s self-image, levels in the organization, interactions with outside world, and expectations for the future comprise the organizational culture. It also includes expectations, experiences, and the philosophy of the company (Driskill, 2018). Therefore, organizational culture includes behavior at work, both official and informal team rules, beliefs, conventions, habits, vision, values, norms, emblems, language, structural characteristics, as well as other aspects that contribute to the uniqueness of the organization. Instead of written regulations or what the corporation wants it to be, an institutional culture is reflected by the individuals participating in its activities, notably the employees (Driskill, 2018). Take the time to consciously and early establish your brand, before the marketplace does it for you, as this is the perception that clients have of your company. In this manner, the perception of your business will be how you want it to be. It needs to be planned and strategic. Learn how to make your company positively stand out from the competition. A brand is a good, service, or idea that is publicly set apart from similar ones. This makes it easier to communicate and generally sell (Theurer et al., 2018). The process of developing and promoting a brand’s name, attributes, and personality is known as branding. Cont…

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