Overview: You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season. Instructions: • Must include the following (not limited to): SM Original Papers

Overview:

You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season.

Instructions:

•        Must include the following (not limited to):  

SMG301 – Sport Marketing

Unit 2 Assignment: Sport Marketing Plan Term Project: Outline

Research about the team, the geographic area, and potential competition o Development of a vision, position, and purpose o Development of a SWOT analysis (can be a table) o Development of strategic goals and objectives o Interpretation and discussion of how the Five Ps in the sport marketing mix relate to your plan 

  Research and discussion of the MLB team’s current marketing sales, and service plan

Requirements:

•        Submit a Word document in APA format. See formatting for APA outline.

•        One page in length, excluding the Title and Reference pages.

•        At least two resources.

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Sport Marketing Outline Assignment

CRITERIA

Deficient

Needs Improvement

Proficient

Exemplary

0 – 12 points

13 – 20 points

21 – 29 points

30 points

 Outline

Requirements

No parts of the instructed elements are included in the outline. 

Few of the the instructed elements are included in the outline. 

Most of the instructed elements are included in the outline. 

All the instructed elements are included in the outline. 

0 – 9 points

10 – 14 points

15 – 19 points

20 points

Resources 

0 resources

n/a

2 resources 

More than 2

resources 

0 – 9 points

10 – 14 points

15 – 19 points

20 points

Paper Length 

More than 1

page

n/a 

n/a 

1 page

0 – 12 points

13 – 20 points

21 – 29 points

30 points

Clear and

Professional

Writing and

APA Format 

Errors impede professional presentation; guidelines not followed. 

Significant erro

rs that do not impede professional presentation. 

Few errors that do not impede professional presentation. 

Writing and format are clear, professional, APA compliant, and error free.