ListenMBA 620 Project Guidelines and RubricCompetencies
In this project, you will demonstrate your mastery of the following competencies:
Scenario
You are a former pilot, and you are now the controller of a division of TransGlobal Airlines, a large organization that operates a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the region specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends moving forward with the acquisition.
After an initial assessment, the company has shortlisted two airlines, Company A and Company B, to examine further for acquisition. To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance. The assessment included creating a balanced scorecard for each airline with all four components, financial, internal processes, customers/market, and learning and growth, that will impact the acquisition of each firm.
The CFO has asked you to generate two scenarios for the proposed acquisition based on your analysis and governing or predictive assumptions. They include a worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong and a best-case scenario if anticipated targets and assumptions significantly exceed forecasts.
Based on your assessment and analysis of the companies in Milestones One and Two, you will create and deliver a PowerPoint presentation for senior management’s review and analysis. You will also write an executive summary with your recommendations for the leadership team.
Directions
Part 1: PresentationRecord and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions. Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation.
Note: Remember to use both on-slide text and narration or speaker notes in your PowerPoint presentation to convey your information effectively. If narration is not possible, precise and extensive speaker notes are required while addressing all of the rubric elements in the presentation. For example, you can use brief, bulleted lists on the slide and include detailed explanations in your narration or speaker notes. A resource is provided under Supporting Materials to help you record your presentation. If you are unable to submit a presentation with narration, be sure to include detailed speaker notes with your submission.
Part 2: Executive SummarySubmit a Word document summarizing your analysis and recommendations for both companies.
What to Submit
Acquisition Proposal PresentationUsing the instructions provided under Supporting Materials below, submit a recorded PowerPoint presentation with 10–12 slides. Sources should be cited and listed on a separate reference page according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Executive SummarySubmit a 3- to 4-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited and listed on a separate reference page according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Supporting Materials
TransGlobal AirLinesResource: TransGlobal Airlines Company InformationResource: TransGlobal Airlines Financials
Company AResource: Company A InformationResource: Company A FinancialsResource: Company A Interview Notes Memo
Company BResource: Company B InformationResource: Company B FinancialsResource: Company B Interview Notes Memo
Reading: Record a PresentationUse this resource to learn how to record your PowerPoint presentation with narration and video.
Resource: MBA Research GuideThis Shapiro Library resource will help you find any additional information you may need to complete the project.
verview: Current SituationExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the current situation of the parent company; highlights the company’s current business environment using its market, regulatory, competitive, and cultural environments.Overview: Acquisition RationaleExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains why the parent company is planning to acquire these airlines; describes what strategic objectives the acquisition will meet.Overview: Proposed AcquisitionsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerProvides an overview of the two companies under consideration to be acquired, including the location, size, and age of the firm; customer segment; target market; major competitors; company leadership; and current financial and market status.Analysis of Company A: Balanced Scorecard DataExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerShares the balanced scorecard of Company A with its four components: financial, internal processes, customers/market, and learning and growth; identifies two of the most relevant KPIs in each componentAnalysis of Company A: Balanced Scorecard Analysis—Opportunity CostExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerPerforms a cost-benefit-risk analysis for Company A based on its balanced scorecard components to explain whether the benefits justify the costs of acquisition; measures the correct opportunity cost associated with this acquisitionAnalysis of Company A: Balanced Scorecard Analysis—RiskExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerAnalyzes the balanced scorecard of Company A to accurately identify and explain the magnitude (low, medium, or high) of the risks acquisition poses to the parent company as related to its market, financial, cultural, and operational environmentsAnalysis of Company B: Balanced Scorecard DataExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerShares the balanced scorecard of Company B with its four components: financial, internal processes, customers/market, and learning and growth; identifies two of the most relevant KPIs in each componentAnalysis of Company B: Balanced Scorecard Analysis—Opportunity CostExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerPerforms a cost-benefit-risk analysis for Company B based on its balanced scorecard components to explain whether the benefits justify the costs of acquisition; measures the correct opportunity cost associated with this acquisitionAnalysis of Company B: Balanced Scorecard Analysis—RiskExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerAnalyzes the balanced scorecard of Company B to accurately identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company as related to its market, financial, cultural, and operational environmentsProposal: RecommendationExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerMakes appropriate recommendations whether to acquire one or both companiesProposal: RationaleExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerJustifies how the recommendation supports the company’s strategic objectives, including one or more of its financial, market, competitive, and cultural objectivesProposal: AssumptionsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains logically how the acquisition recommendation will impact the company’s success in the worst-case and best-case scenariosExecutive Summary: Situation AssessmentExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes the current situation of parent company, including an analysis of its internal and external environments and the rationale for acquisitionExecutive Summary: Data and AnalysisExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerProvides a brief overview of the two airlines under consideration, including findings and analysis from their balanced scorecardsExecutive Summary: RecommendationExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerMakes the acquisition recommendations explaining how it supports the company’s objectives
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