A mission statement is a brief statement that explains why an organization exists, the overall goal of the organization, the products, and services provided by the organization, the primary market and consumers, and the main region of the organization’s operations. The mission statement might also include a summary of the organization’s values, competitive advantages, and future goals.
A mission statement is not only a description of an organization by the external parties but a reflection of the organizational leaders, their desires, and their intentions for the company. Therefore, the mission statement communicates the purpose of the organization to the consumers, employees, and other stakeholders. It is also a statement that brings about a sense of identity to the employees. Over time, organizations do change their mission statements, mostly one to three years, and in times of major transition of the organization.
It is worth noting that a proper mission statement must adhere to all the rules of writing so that it can make sense to prospective stakeholders and shareholders.
which is the target audience for the products or services provided by the organization.
These are the unique characteristics of the products or services and the reasons why consumers should purchase them.
A mission statement needs to indicate how the organization will meet the needs of consumers to their satisfaction.
Consumers need to feel appreciated and cared for.
This shows that the organization is putting in an extra effort in their work.
Falling within the market structure is important because it prevents the organization from running out of business.
Competition is important in the business world. Therefore, a mission statement shows how the organization will meet the competitive advantage.
Clear and easily understood.
The desire of every organization is for people to remember it always. Therefore, a mission statement is one of the ways that an organization can be embedded in people’s minds.
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