Cirque du Soleil Case Paper


    Cirque du Soleil Case Paper: Readthe case in the course reader and answer the questions; assume time period is1980s to present.    Answer the following questions belowonly from the reading:
o   Howwould you assess the attractiveness of the circus industry in the mid 1980s?
o   Would youencourage a newcomer to enter this marketplace?
o   Use thePorters Five Forces model, analyze the industry and create a summary tablelooking at big league and little league markets.
o   Whatwere the factors the traditional circus companies competed on?
o   What doyou like or dislike about the traditional circus?
       Now answer the rest of the questions using theBlue Ocean strategy analysis tool, and and considering Cirque du Soleil today(requires online research):
o   Whatelements of the circus were kept?
o   Whichones were downplayed and which ones were played up?
o   Whichelements were totally eliminated? Which elements were newly created?
o   How didCirque du Soleil grow the industry, increase revenues and increase profits?

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