Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices.
Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc.
*Based on your understanding of the organizations goals, what recommendations do you have for how to create a more ethical, socially responsible, and/or sustainable business? What practices do you recommend the organization pursue?*
When it comes to contemporary makeup brands, NYX Cosmetics is in the forefront. L’Oréal recently acquired NYX Cosmetics and turned it into a wholly owned subsidiary. NYX engages in a number of activities related to corporate social responsibility and the promotion of environmentally friendly business procedures. Example: On August 22, 2017, cosmetics company NYX held a social media campaign called Luv Out Loud, giving participants the chance to win $10,000 to give to a charity of their choice (Makeup, NYX Professional) (Canedo, 2019). All participants had to do to enter was record a one-minute Instagram video in which they declared their “love” aloud, named a charity they’d like to support and explained why they should be the lucky winner. The inclusive NYX Luv Out Loud lipstick collection inspired this commercial. Lipsticks with names like “Fearless,” “Confident,” “Brave,” and others convey strong messages. According to my findings, NYX Cosmetics is missing an opportunity by not highlighting their commitment to charitable giving and volunteerism. Cont…
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