Discussion Thread: Product Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these ar Original Papers

Discussion Thread: Product

Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind. Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then include a fourth Biblical Integration header highlighting three scripture verses that discuss the topic at hand. Make sure to integrate the scripture into the discussion versus just listing three scripture verses. How does your chosen scripture apply to the discussion? The final and fifth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.

Assignment Resources

• Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing ManagementLinks to an external site.
• Almquist, E., Senior, J., & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53Links to an external site.
• Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39Links to an external site.

post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m.(ET) on Thursday of the assigned Module: Week.

THREADSFor each thread, students must support their assertions with at least 2 scholarly authored citationsin current APA format, plus at least one new reference from a Marketing Journal to support thetopic researched. That is a minimum of 3 scholarly sources. Any sources cited must have beenpublished within the last five years, except for the Bible. Students should also integrate aminimum of three scripture verses into the discussion.The exceptions are as follows:• Discussion: Product Thread must cite, in current APA format, at least four articles,including the three articles listed in the prompt and a new Journal article on PRODUCT;• Discussion: Disruptive Marketing Thread must include and cite two of your referencesused for the Disruptive Marketing Plan Project