Discussion Thread: Promotion For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, a Original Papers

Discussion Thread: Promotion

For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following:  Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. 

ost one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m.(ET) on Thursday of the assigned Module: Week.

For each thread, students must support their assertions with at least 2 scholarly authored citationsin current APA format, plus at least one new reference from a Marketing Journal to support thetopic researched. That is a minimum of 3 scholarly sources. Any sources cited must have beenpublished within the last five years, except for the Bible. Students should also integrate aminimum of three scripture verses into the discussion.