Dr. Sari Silvanto/MKT 352-41
MKT 352-41 Advertising & Promotion Management Group Project
Create your own advertising campaign
Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * The project should be approximately 1,500 words in length. It can include images and visuals. This is an opportunity to be creative! The project is due on Wednesday 11 July 2021 at midnight.
PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION
Introduce the company/brand/organization. Explain why you selected it.
Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix.
Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
PART 2: CREATE THE ADVERTISING CAMPAING
This is where your advertising agency steps in!
Research the (potential) target customers, the marketplace and trends impacting the marketplace for this product/brand/organization. For example, should this brand be re-positioned? Target a slightly different market segment? Use different media to reach their target audience? Take an advantage of a new, exciting opportunity in the marketplace?
Create a new advertising campaign for this company/brand/organization!
Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign.
Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign!
You don’t need to visually execute the project. It is enough to provide an outline or plan and describe what the campaign involves. You can provide slogans, sketches or images that are part of the campaign or visuals. Think about your group as an agency pitching the campaign to a client!
If you choose to do TV commercials as part of your campaign, for example, you don’t need to create the actual commercials, it is enough to outline the ideas and plan.
*An advertising campaign involves the creation and placement of a series of strategic communications that are unified by an underlying theme or core message. The communications are intended to help promote a brand product, service, organization, or idea. They are designed to resonate ate with the target audience and usually have specific objectives such as persuasion for a specific purpose or increasing product awareness, and they appear in various media.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more