Group Instructions Market Entry Decision (20%) DUE TUESDAY MAR 30/21 12PM (NO LATE EXCEPTIONS) OVERVIEW: Now that you have completed a BERI + MACS analysis of the country you think Green Toys should Internationalize into based on your research, you are now to evaluate all of the Factors Affecting the Foreign Market Entry Mode Decision which his located in Fig 9.1 (pg 318). There are (4) groups of factors that influence the entry mode decision in a specific country which are: 1. Internal Factors 2. External Factors 3. Desired Mode Characteristics 4. Transaction-specific Behavior
Group Instructions Market Entry Decision (20%) DUE TUESDAY MAR 30/21 12PM (NO LATE EXCEPTIONS) OVERVIEW: Now that you have completed a BERI + MACS analysis of the country you think Green Toys should Internationalize into based on your research, you are now to evaluate all of the Factors Affecting the Foreign Market Entry Mode Decision which his located in Fig 9.1 (pg 318). There are (4) groups of factors that influence the entry mode decision in a specific country which are: 1. Internal Factors 2. External Factors 3. Desired Mode Characteristics 4. Transaction-specific Behavior ASSIGNMENT INSTRUCTIONS: 1. You will build your own, re-create Fig 9.1 for the specific country you selected. a. You will critically evaluate and support the factors either increase internalization or decrease internationalization (which means increasing externalization). i. Expectation is you will include 2-3 points with a (+) / (-) supporting your answer with fact applying what you are learning not opinion. NOTE if you use research as discussed footnote it and include in references at end. ii. Expectation is this model will be on 1-2 PAGES, will be aesthetic and organized (marks will be deducted if not 2. Answer the following (3) questions (with a heading for each and in point form) in your own words: 1. State your entry mode and provide a strong reason for your decision. 2. In making our decision, what are the advantages and disadvantages? 3. Which 4 factors, from Fig 9.1, weighed heavily in your decision and why? Provide thoughtful analysis. 3. Upload to Drop Box Submission Folder (organized / succinct / see success tips below) 4. Present your completed model with findings / recommendations within BONGO 10 MIN MAX (will not mark if past this is challenging you to focus on professional preparation, practice, and delivery (focus on the key supporting points, do not read notes, or make general comments see success tips below).SUCCESS TIPS HOW TO GET A TOP GRADE (FULL MARKS ON RUBRIC): 1. Critical Strategic Thinking and Making Connections with the Content – groups who will earn top marks will be demonstrating how they are tying together key learnings or connections from the WEEK 7 Market Decision to your country of choice, but also other models tested up to this point in the course. Demonstrate minimum of 4 connections/links to prior learning/decisions and models. In drafting your responses to Questions 1-3, be sure to state/write Connection followed by your answer. a. What is a Connection? i. Think about The What a basic fact that you have found/provided; then say So What so why is this important? What is your inference? Then take it another step deeper by saying Now What? Now what should they do? Learning to do this will heighten your critical and analytical thinking. 2. Executive Organized Professional Communication full marks will be given to those who succinctly and professionally organize submissions but also video responses. a. What is Succinct Professional Communication? b. Quality over Quantity less is more you can always include appendices if you like to show the reader where to get more information and refer to it in your communications, but how you pull together a summarized submission, factually based, making it easy for the reader to follow is key. c. Put Your Audience in Mind – Think about presenting this to a board of directors, a president of Green Toys on your decisions put through that lens how you synthesize your work. How you succinctly pull together your information in an executive / business formatted way that makes it easy for the reader to fully understand is challenging but also something that will be critical in your careers. I expect you to do a lot of work on each of these assignments, but how you synthesize and organize your information is important. d. Organization of Information / Responses – how you are organized and summarized in your presentation on video is important the only way to improve on this is to practice and rehearse do not read your notes or use language like you know or general un-supported facts. 3. Academic Integrity – I really wished I did not have to write this, but unfortunately there were several academic offenses committed on the previous assignment for not properly sourcing thoughts that are not your own. Just because you put an APA source at the end of a document or submission does not void you from committing an academic offence you need to mark with a footnote, end note when you use that item within your model or your document. Please be warned that I will have to process an academic offence if work is not in their own words. If your Turnitin score is flagged from copying websites or published cheating sites you will receive not just a ZERO for this assignment, but possibility of a failing grade in the course. Do the work, your own work, its not worth the risk. REFERENCE MATERIALS: 1. HOLLENSEN, S. Global Marketing 8th ED a. Principal Chapters: Chapter 9, 10, 11, and 12 b. Supporting (Connecting) Chapters Chapters 1, 2, 4, 8 2. All valid suggested research sources noted in Week 1 and Market Decision Instructions The Global Economy CIA World Fact Book World Economic Forum IMF.org Trading Economics StatisticsTimes.com Bureau of Labour/Statistics.
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