4. Page 1: describe what is organizational culture and company brand (Describe theoretical concepts and provide examples);

– Page 2: describe the selection of candidate employee process (Describe why is important to assess and include the employee’s personality in business, and how candidate can be assessed by interviews and tests. Provide examples);

– Page 3: describe how to motivate and engage employees (Describe theoretical concepts and provide examples);

– Page 4: describe how to manage training and compensation (Describe theoretical concepts and provide examples).
The ideals that drive the conduct of the members and are manifested in the organization’s self-image, internal functioning, relationships with the outside world, and expectations for the future are all part of the organization’s culture. As a result, a company’s culture is comprised of not just the people who work there but also their activities, beliefs, practices, habits, vision, values, conventions, symbols, language, and physical layout. Organizational culture is not established by written regulations or by what the corporation would like it to be; rather, it is reflected by the individuals participating in the activities that make up the organization, notably the employees (Dechawatanapaisal, 2018). If a firm has a brand culture, then that company’s values and norms are consistent with that brand’s values and norms. It influences the behavior and choices of everyone in a company. Therefore, the entire management and employee leadership cycle is affected by the brand culture. An organization may reap long-term benefits from making brand culture its primary management framework (Barbaros, 2020). Cont…

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