Importance of digital marketing in todays economy
Digital marketing has become increasingly important in today’s economy, as more and more businesses have turned to online channels to reach and engage with customers (Girchenko & Ovsiannikova, 2019). Some of the key reasons why digital marketing is important in today’s economy include: Widespread internet and smartphone use: With the majority of the population now having access to the internet and smartphones, digital marketing allows businesses to reach a large and diverse audience. Increased competition: As more businesses enter the market and compete for customers, digital marketing can help businesses stand out and differentiate themselves from the competition. Lower cost and higher return on investment: Digital marketing can be more cost-effective than traditional marketing methods, and it allows businesses to track and measure the effectiveness of their campaigns, making it easier to see a return on investment. Greater targeting and personalization: Digital marketing allows businesses to target specific demographics and interests, and to personalize marketing messages and offers to individual customers. Greater customer engagement: Digital marketing allows businesses to engage with customers in real-time and build relationships through social media, email marketing, and other online channels. Overall, digital marketing is an essential component of modern business strategy, as it allows businesses to reach and engage with customers more effectively, and to compete in today’s increasingly digital economy (Alghizzawi, 2019). Cont
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