You need to refer to two books then complete the question
Christel Lane & Daniela Lup (2015) Cooking under Fire: Managing Multilevel Tensions between Creativity and Innovation in Haute Cuisine, Industry and Innovation, 22:8, 654-676. This article provides a practical and, I think, interesting look at the difference between creativity and innovation. We have a tendency to conflate the two words, so it’s helpful to see them differentiated.

Fechner, H., & Shapanka, M. S. (2018). Closing diversity gaps in innovation: gender, race, and income disparities in patenting and commercialization of inventions. Technology and Innovation, 19(4), 727-734. This article looks at patents and inventions as indicators for who is involved with innovation and who is not.  Patents are not the only indicators but they are useful in the exploration of diversity in innovation.

In our reading Multidisciplinary Definition of Innovation the authors identify six attributes of innovation. It is important that you understand these attributes these different dimensions of innovation. Lets take an innovation such as something that were all familiar with. Briefly answer the following questions:
– How might we understand Amazon as an example of radical innovation?– How might we understand Amazon as an example of incremental innovation?– How might we understand Amazon as an example of product innovation?– How might we understand Amazon as an example of service innovation?– How might we understand Amazon as an example of business model innovation?

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