Pillsbury Case Study Assignment — See Attached Case Study
This case write-up should answer the questions listed below and should be single-spaced, 11-point type, and absolutely no longer than three pages. Pillsbury Questions:1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business?2. Given the key learnings from the usage and attitude study on pp. 6-7 of the case, what are the corresponding implications for what actions the team should take? Why did Guillen and his team conduct the in-home and discovery workshops?3. What are the key differences and similarities in perceptions across the different types of users in Exhibit 8? How can you use this insight to develop an effective strategy to sell RBG cookies in Canada?4. What actions should Guillen and his team take?
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