Professional use of social media refers to the use of social media platforms in a way that aligns with an individual or organization’s professional goals and values (Bennett et al., 2018). This includes adhering to ethical standards, maintaining confidentiality, and avoiding inappropriate content or behavior. One way to communicate professionally through social media is to use language that is clear, concise, and respectful. It is important to avoid using slang or casual language, as well as refraining from posting inappropriate or offensive content. Another way to maintain a professional presence on social media is to be mindful of the tone and language used in posts and interactions, as well as being responsive to comments and messages in a timely manner. An example of an organization using social media in a professional context is the World Health Organization (WHO). The WHO uses social media platforms such as Twitter, Facebook, and Instagram to share updates, information, and resources related to global health issues and emergencies (Chen & Wang, 2021). Cont…
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