Strategic Changes – Saudi Ceramic Co. The Saudi Ceramic Company established by

Strategic Changes – Saudi Ceramic Co.
The Saudi Ceramic Company established by Royal Decree in 1977. Registered in Riyadh, Kingdom of Saudi Arabia. The main activities of the company are the production and sale of ceramic products, water heaters and their components, and the import of the required equipment, machinery and complementary materials. The company’s paid capital is 600 million Saudi riyals which is nearly 160 million dollars. The Saudi Ceramic Company has several ceramic products, including ceramic and porcelain tiles, tile accessories, sanitary ware and their accessories, as well as electric water heaters and bathroom fixtures, including basins, bathtubs, mirrors, mixers, and red bricks. Saudi Ceramic Company is one of the largest manufacturers of tiles in the Kingdom of Saudi Arabia and is one of the oldest and most famous local brands.
Strategic Change Decision
In 2019 Saudi Ceramic decided to establish a new luxury product line called “ORYX” it is basically target a high-income people and how look for a modern design.
Subject of Attention
The strategic decision of Saudi Ceramic to expand to a new market segment become a source of attention because it has failed in sales wise and marketing wise. Due to the brand image, customer of Saudi Ceramic always considers their product as an old fashion and cheap.
Importance of Strategic Change
The new strategy made by Saudi Ceramic is important to the “strategic Management” course because it emphasizes the “Blue-Ocean strategy” in target a new market segment which makes existing competitors irrelevant and enables a business to generate and capture entirely new demand.
Insight
My insight of the ORYX strategy that they didn’t develop the internal environment to keep up with the strategy. I would recommend Saudi Ceramic to increase their customer service quality to meet the new segment standers and exaptation. Additionally, I suggest conducting a marketing campaign to increase the awareness and to position ORYX products in luxury level. Furthermore, since Saudi Ceramic have more resource than other competitive, adopting “Differentiation Strategy” will create a competitive advantage and it will make ORYX product more attractive. In conclusion, ORYX is a step forward to increase profit, but it miss some steps in order to make it more beneficial.
References
Saudi ceramic company. Saudi Ceramics – Tiles, Sanitary Ware, Water Heaters, Bathware, Mixers & Showers, Red Bricks, Bathroom PODS, Industry Minerals. (2021, June 10). https://www.saudiceramics.com/.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more