The final assignment is defined below: Submit as a group presentation with power point in 25…

The final assignment is defined below:
Submit as a group presentation with power point in 25 pages or less (3 slides per person, per team). This is a power point only and there is no written assignment nor there is no requirement to do a voice over. Please see the rubric for final grading of the assignment.
All members of your team must participate. The Companies for this section are one of the following and will be assigned. Apple Computer, Patagonia, Marriott International, Ford Motor Company, Coca Cola, Cisco, General Electric, Gap, American Express, and Target. Make sure to include
The final assignment is defined below:
Submit as a group presentation with power point in 25 pages or less (3 slides per person, per team). This is a power point only and there is no written assignment nor there is no requirement to do a voice over. Please see the rubric for final grading of the assignment.
All members of your team must participate. The Companies for this section are one of the following and will be assigned. Apple Computer, Patagonia, Marriott International, Ford Motor Company, Coca Cola, Cisco, General Electric, Gap, American Express, and Target. Make sure to include the takeaways from the Dannon and Clorox cases. Each case provides good examples of the benefits of CSR. The goal is to assess the costs and, more importantly, the many substantial and strategic benefits of doing sustainability and/or CSR program at a firm. Also assess their profitability and trends in their CSR programs and how it relates to management. It is also important that you use and cite the course readings in completing this part of the assignment. The readings have been carefully selected! Sources used from outside the course readings are NOT NECESSARY but can be used. If you use other sources, these must be carefully and correctly cited, and your report should NOT plagiarize or you will fail the course. Any outside sources must be clearly indicated and documented, and not simply by a web address. Use this Report Format: Executive Summary of one page or less. This is standard in business reports. Financial Benefits: outline the key metrics and profits, expense reduction, hiring employees and ROI associated with all of the programs that have been quantified by the Company. This should be the part of the presentation that you would share with the Chief Financial Officer of the Company. They may show trends over several years and it is good to outline these benefits as well. Social Benefits: Create a list of the internal/external benefits of CSR and social sustainability initiatives. These can put in a table format (the discussion in Module 5 got you started on this). This includes the benefits that can accrue to employees, stakeholders, as well as the company in doing these programs. Citing the key readings (not the merely the cases) are very important here, as they discuss many benefits.

MKTG-Final.docx