The Strategy Marketing Plan for Starbucks

Group project where we are creating a tactical plan for Starbucks using the 4Ps and I have to work on the Promotion section of the project.  Below are  the instructions of what we need to focus on this section.  We are creatidecide to implement a new  lunch menu with more options since  Starbucks do not have a lunch menu to choose from.Promotion    Marketing communication goals (3):  describe it and explain why it is importantMeasurements/Key Performance Indicators (KPI) aligned with goalChannels recommended (3) based on PersonaApportion budget for Integrated Marketing CommunicationsRemember the SMART Framework for objectives and explain how your meet them:

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