Discussion Thread: Price For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have Original Papers

Discussion Thread: Price

For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. Use subject headers for each of the article titles. Cite the author within the write-up. 

The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m.

For each thread, students must support their assertions with at least 2 scholarly authored citationsin current APA format, plus at least one new reference from a Marketing Journal to support thetopic researched. That is a minimum of 3 scholarly sources. Any sources cited must have beenpublished within the last five years, except for the Bible. Students should also integrate aminimum of three scripture verses into the discussion.The exceptions are as follows:• Discussion: Product Thread must cite, in current APA format, at least four articles,including the three articles listed in the prompt and a new Journal article on PRODUCT;• Discussion: Disruptive Marketing Thread must include and cite two of your referencesused for the Disruptive Marketing Plan Project